Some points from my remarks at the 2013 BlogCon on the subject of pop-culture and mainstream media below. One of my areas of focus was the language of the left and how in this era of sound bites we can’t afford to cede even one word.
One of the biggest takeaways is that the left is anti-science. The people who prattle on about science and try to use faith as a way to invalidate the beliefs of half the country, the people who believe that bacteria on Mars is life can’t believe that a heartbeat in the womb constitutes the same distinction.
The left is anti-choice:
– The right is not against choice, we disagree with the left on where that choice occurs. We believe in choice before conception. Birth control and awareness before conception. Death after the act is no substitute for prevention.
– The left is anti-choice when it comes to a woman’s pro-choice right to self defense. Our bodies, our choice. My body, my choice of how, and with what, to defend it.
– The left is anti-choice on schools. No choice for schools, just mediocre government mandates. Common Core standards and dumbed-down curriculum. Less parental involvement. No choice for the opportunity of better schools.
On culture:
– I’ve said a lot about culture already here, in my monologue on culture for The Blaze. Some points:
– Be judged on the merit of your work, not on your ideology
– Expecting conservatives to buy or support your art is disingenuous.
– Expecting such is the same as telling progressives “don’t judge me on my political
beliefs!” while simultaneously telling conservatives “judge me on my political beliefs!”
On branding; ideology is a product:
– We don’t have one. I asked the audience “What is our brand? What is the conservative brand?” I heard a million answers. “Liberty!” “Freedom.” “Limited government.” All good, all, in terms of marketing, cliche-sounding remarks. We need branding. We mock the Obama admin for their endless stream of logos for every activity in which the President partakes, but it’s effective. THey understand image and branding. That we as conservatives can’t identify our movement in a single brand is disturbing. We have to start thinking about our ideology as though it is a product and market it as such.
